The Veg of Lund My Foodie Drinks are Being Launched in the UK
Michael Hemsworth — July 3, 2019 — Lifestyle
References: vegoflund.se & foodbev
The Veg of Lund My Foodie drinks are being launched by the Sweden-based company in the UK to accommodate the rising number of vegan and flexitarian consumers in the market. The potato-based drinks are infused with apple, potato and rapeseed along with an additional ingredient for flavor, depending on the variety. The lineup will include Raspberry, Blueberry and Sea Buckthorn varieties, which are all rich in nutrients and perfect for consumption as a heartier snack versus a traditional smoothie.
The Veg of Lund My Foodie drinks were explained by Co-Founder and CEO of Veg of Lund Thomas Olander who said, "In typically Scandinavian style, My Foodies are a delicious and nutritious smorgasbord of ingredients and flavours. Given their consistency, they’re more a drinkable snack than a drink. Perfect for these increasingly flexitarian times, they contain half your daily omega-3 needs, are free from anything that’s not needed and feature a remarkably underused superfood, the humble potato.”
The Veg of Lund My Foodie drinks were explained by Co-Founder and CEO of Veg of Lund Thomas Olander who said, "In typically Scandinavian style, My Foodies are a delicious and nutritious smorgasbord of ingredients and flavours. Given their consistency, they’re more a drinkable snack than a drink. Perfect for these increasingly flexitarian times, they contain half your daily omega-3 needs, are free from anything that’s not needed and feature a remarkably underused superfood, the humble potato.”
Trend Themes
1. Potato-based Drinks - Create innovative potato-based beverages that cater to the growing vegan and flexitarian market.
2. Plant-based Snack Beverages - Develop nutrient-rich, plant-based drinkable snacks as an alternative to traditional smoothies.
3. Functional Superfood Drinks - Explore unique combinations of superfoods like raspberry, blueberry, and sea buckthorn to create healthy and flavorsome beverages.
Industry Implications
1. Food and Beverage - Leverage potato-based prepackaged drinks to tap into the rising demand for vegan and flexitarian options.
2. Health and Wellness - Position plant-based snack beverages as a nutritious and convenient option for health-conscious consumers.
3. Superfood and Functional Foods - Create functional superfood drinks that utilize ingredients like raspberry, blueberry, and sea buckthorn to provide health benefits while satisfying taste preferences.
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