Shopaholics are using social media for networking and retail therapy
Implications - To many consumers, shopping can be as much about buying as it is about socializing. Attempting to capitalize on the fact that many online shoppers like to review, network and interact as they shop, online storefronts are adding networking platforms to their virtual operations, while marketers are scrambling to apply social media sites like Facebook and Twitter to their selling tactics.
Trend Themes
1. Social Shopping - Online storefronts adding networking platforms to their virtual operations.
2. Group Buying - Social media facilitates access to deals at high-end retailers.
3. Real-time Shopping Logs - Social networks which allow users to update their followers on their immediate activities are currently hugely popular.
Industry Implications
1. E-commerce - There is an increasing importance placed on social media integration to improve the shopping experience for consumers.
2. Retail - Retail industry has to adapt to the changing consumer behavior and preferences brought by social media use in shopping.
3. Technology - The advancement of technology, particularly social media platforms, creates various opportunities to transform the shopping experience into a more interactive and engaging activity.
8 Featured, 69 Examples:
990,516 Total Clicks
Date Range:
Dec 09 — Sep 10
Trending:
Average
Consumer Insight Topics:
