Sephora Launches Make-Up Dispensers at JCPenney
Marissa Liu — December 8, 2009 — Business
References: sephora & bellasugar
Small JCPenney stores, the ones that don’t have a Sephora store within, are getting Sephora vending machines. Twenty make-up dispensers holding fifty of the company’s most popular products will be placed around the country.
Products from companies such as Bare Escentuals, Dior, Philosophy and Korres will be available in the Sephora vending machines. The dispensers will be operated by ZoomSystems and will take debit and credit cards. Sephora will evaluate the project come Spring and decide then whether to move forward.
Products from companies such as Bare Escentuals, Dior, Philosophy and Korres will be available in the Sephora vending machines. The dispensers will be operated by ZoomSystems and will take debit and credit cards. Sephora will evaluate the project come Spring and decide then whether to move forward.
Trend Themes
1. Cosmetics Vending Machines - The trend of cosmetics vending machines offers a convenient and accessible way for customers to purchase their favorite beauty products on the go.
2. Mini Sephora Stores - The trend of placing mini Sephora stores within JCPenney locations expands the reach of the popular beauty retailer and brings its products to customers in smaller stores.
3. Automated Retail Solutions - The trend of using automated retail solutions, such as vending machines, provides opportunities for retailers to offer a unique and hassle-free shopping experience for customers.
Industry Implications
1. Cosmetics - The cosmetics industry can leverage cosmetics vending machines to improve product accessibility and reach a wider customer base.
2. Retail - The retail industry can explore the concept of mini Sephora stores to enhance customer experience and attract more foot traffic to their stores.
3. Technology - The technology industry can develop advanced automated retail solutions to create innovative vending machines and improve payment methods for a seamless shopping experience.
5.5
Score
Popularity
Activity
Freshness
