The 'Dislike' Button by Dslke Lets You Express Your Discontent
Gerrit Donat — May 9, 2010 — Tech
For months, the Facebook community has clamored for a 'dislike' button to counteract the widespread 'like' button. Now Dslke has come up with an offline version of the 'dislike' button that you can wear to express your dismay on the go.
Four different designs of the Dslke 'dislike' button are available, from a simple pixelated thumbs-down to a blue button that simply says 'DISLIKE.' See more shots of the 'dislike' button above.
Implications - Social media is quickly becoming more than just a form of entertainment. Consumers are beginning to identify themselves through these outlets. Companies trying to attract more contemporary shoppers could focus on this when creating their items.
Four different designs of the Dslke 'dislike' button are available, from a simple pixelated thumbs-down to a blue button that simply says 'DISLIKE.' See more shots of the 'dislike' button above.
Implications - Social media is quickly becoming more than just a form of entertainment. Consumers are beginning to identify themselves through these outlets. Companies trying to attract more contemporary shoppers could focus on this when creating their items.
Trend Themes
1. Social Media Personalization - Creating personalized accessories inspired by popular social media features can tap into the trend of consumers identifying themselves through these outlets.
2. Offline Expression - Providing offline versions of popular online features, such as the 'dislike' button, allows individuals to express themselves in new ways while on the go.
3. Consumer Empowerment - Offering wearable accessories that allow consumers to express their discontent or dissatisfaction can empower them to assert their opinions and preferences.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can leverage the popularity of social media features by creating wearable items that connect to consumers' digital identities.
2. Technology - Tech companies can explore opportunities to develop innovative and interactive wearable products that bridge the gap between online and offline forms of expression.
3. Marketing and Advertising - The marketing and advertising industry can incorporate social media-inspired accessories into their campaigns to better engage with contemporary consumers and tap into their desire for personalization.
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