Twitter Removing Third-Party Advertising from Their Micro-Blog
Joanne Lam — May 27, 2010 — Tech
References: twitter & newsfeed.time
For those who have depended on the large-scale micro-blogging company to promote and advertise products and/or services, Twitter removing third-party advertising from their site is news that may come as quite a hit.
According to Time News Feed, Twitter’s chief-operating officer stated that, “Aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API.” Unfortunate for advertisers, but on the bright side, users will no longer have annoying ads clogging up their feeds!
According to Time News Feed, Twitter’s chief-operating officer stated that, “Aside from Promoted Tweets, we will not allow any third party to inject paid tweets into a timeline on any service that leverages the Twitter API.” Unfortunate for advertisers, but on the bright side, users will no longer have annoying ads clogging up their feeds!
Trend Themes
1. Micro-blogging Ad Bans - The ban on third-party advertising on micro-blogging platforms like Twitter presents an opportunity for disruptive innovations in native advertising and influencer marketing.
2. Promoted Tweet Platform - The Twitter API ban on paid tweets opens up possibilities for disruptive innovations in the development of novel advertising formats and platforms.
3. Ad-free Social Media - The removal of third-party ads from social media platforms like Twitter creates opportunities for disruptive innovations in subscription-based ad-free social networking.
Industry Implications
1. Advertising - The ban on third-party advertising on micro-blogging platforms like Twitter necessitates advertising professionals to explore alternative advertising strategies and platforms.
2. Social Media - The ban on paid tweets on Twitter's API raises the need for social media companies to develop innovative ways to generate revenue from advertising while improving user experience.
3. Influencer Marketing - The ban on third-party advertising on Twitter presents new opportunities for influencers and marketers to collaborate and create engaging sponsored content leveraging native advertising formats.
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