The Kleenex 'Get Mommed' Campaign Nurses You Back to Health
Armida Ascano — August 1, 2010 — Marketing
References: kleenex
The Kleenex "Get Mommed" campaign gives users the opportunity to do what most could only dream of -- choose their own mother. The campaign website lets readers pick one out of eight moms, all willing to nurse you back to health with the help of their own unique style and, of course, Kleenex tissues.
If the free choice imposes too much pressure (and maybe guilt towards biological mommies?), the site also provides a guilt-free quiz judging which mommy is best for you.
If the free choice imposes too much pressure (and maybe guilt towards biological mommies?), the site also provides a guilt-free quiz judging which mommy is best for you.
Trend Themes
1. Personalized Motherhood - Disruptive innovation opportunity: Create platforms that allow users to choose and personalize their own mother-figure experiences.
2. Guilt-free Mothering - Disruptive innovation opportunity: Develop guilt-free parenting solutions and campaigns that alleviate stress and pressure.
3. Virtual Assistance - Disruptive innovation opportunity: Explore virtual assistance technologies and services that provide support and care in various aspects of life.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Transform traditional advertising campaigns by incorporating personalized experiences and guilt-free messaging.
2. E-commerce - Disruptive innovation opportunity: Create e-commerce platforms that offer guilt-free parenting products and services.
3. Virtual Reality and Augmented Reality - Disruptive innovation opportunity: Develop immersive virtual reality experiences that simulate personalized mothering experiences for individuals.
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