Oakstreet Man Sifts Through the Crap So You Don't Have to
Jacqueline Parrish — October 8, 2009 — Pop Culture
References: oakstreetman & thrillist
One downside to shopping online is the monotonous amount of junk that you are required to wade through until you find what you really want. Thankfully, one business-savvy man came up with OakStreet Man, an online shopping site that has tested out the products so that you don’t have to.
The OakStreet Man website only offers the best of the best with regards to quality, style and endurance.
Implications - With so many things to do each day, modern consumers are looking for items that provide convenience. Products that allow shoppers to complete more things at once are appealing to those with fast-paced lifestyles. In order to increase its appeal, a company could focus on this aspect of multitasking.
The OakStreet Man website only offers the best of the best with regards to quality, style and endurance.
Implications - With so many things to do each day, modern consumers are looking for items that provide convenience. Products that allow shoppers to complete more things at once are appealing to those with fast-paced lifestyles. In order to increase its appeal, a company could focus on this aspect of multitasking.
Trend Themes
1. Convenience-driven Products - Companies can focus on developing products that offer convenience and multitasking capabilities to appeal to modern consumers with fast-paced lifestyles.
2. Quality Assurance in Online Shopping - There is a growing demand for online platforms that rigorously test and curate products to save consumers from wading through low-quality options.
3. Streamlined Online Shopping Experience - There is a need for online shopping platforms that provide a curated selection of high-quality products to eliminate the time-consuming process of sifting through countless options.
Industry Implications
1. E-commerce - E-commerce platforms can focus on providing a streamlined shopping experience with rigorously tested and curated products.
2. Consumer Electronics - Consumer electronic companies can innovate by developing products that offer convenience and multitasking capabilities.
3. Retail - Retailers can incorporate quality assurance measures in their online shopping platforms to ensure a curated selection of products.
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