Fed up with the ubiquity of androgynous fashion, women revert to a girly style
Implications - Reacting against the ubiquity of androgynous fashion trends, women are reverting to an ultra-girly, doll-inspired style. Instead of shapeless, masculine clothing, many designers, stylists and magazines are striving to show off the body’s curves. These composed looks incorporate cutesy frocks and baby doll dresses in such a sophisticated way that even Barbie would be jealous.
Trend Themes
1. Ultra-girly Fashion - Women are reverting to a doll-inspired style by incorporating cutesy frocks and baby doll dresses into their wardrobe.
2. Doll-inspired Editorials - Magazines and fashion photographers are showcasing women in doll-inspired fashion editorials, with looks ranging from Ragdoll to Barbie.
3. French New Wave Revival - TV shows like Mad Men and Boardwalk Empire has inspired designers to bring classical fashion into modern times, with the suave, sophisticated styles inspiring retro fashion.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate more of a doll-inspired aesthetic into their designs and photoshoots to cater to consumers who want a mix of childlike charm and adult sophistication.
2. Photography Industry - The photography industry can produce more doll-inspired fashion editorials, showcasing women in different styles of doll-like outfits ranging from Ragdoll to Barbie-inspired fashion.
3. Entertainment Industry - The entertainment industry can take advantage of the French New Wave revival trend to incorporate more retro fashion designs and styles in movies and TV shows for a touch of sophistication in modern times.
9 Featured, 75 Examples:
2,265,441 Total Clicks
Date Range:
Jan 10 — Aug 10
Trending:
Hot
Consumer Insight Topics:
