Food delivery expands to target consumers with niche cuisine tastes
Implications - Delivery has come a long way from the typical pizza or Chinese food order. In a world where convenience reigns and higher end foods typically win over commercial fast food options, specialty food brands offering the extra service of delivery may have more consumer appeal. Home deliveries are one way in which niche food companies can differentiate through both product and service.
Trend Themes
1. On-demand Specialty Food Delivery - Convenience reigns as consumers seek out more bespoke food delivery options, presenting an opportunity for niche food companies to differentiate themselves through product and service.
2. Subscription-based Dessert Clubs - Subscription-based food clubs provide easy accessibility and affordability for consumers, and offer an avenue for companies to demonstrate the use of organic, sustainably produced ingredients in their products.
3. Locally-sourced, Organic Food Delivery - Environmental sustainability and socially responsible practices are at the heart of businesses such as SoupCycle, which offers organic, locally sourced soup-based meals delivered via bicycle.
Industry Implications
1. Food Delivery and Logistics - The continued expansion of food delivery beyond standard commercial options has led to new opportunities for delivery and logistics companies catering to niche products.
2. Organic and Sustainable Farming - The emphasis on organic, locally-sourced ingredients in subscription-based food clubs and meal delivery services requires partnerships with sustainable and locally-sourced farming.
3. Technology-based Food Services - The rise of text-message and app-based food deliveries such as Bread.Butter.Cheese present an opportunity for businesses to enhance convenience through unique service delivery approaches.
