Twitter Launched the Discount-Filled @earlybird Account
Joanne Lam — July 24, 2010 — Business
References: twitter & blog.twitter
In July 2010, Twitter launched the @earlybird account on their site, offering some of the best deals and promotions to its followers. In a recent collaboration with Walt Disney Studios, the @earlybird account presented Disney fans in the United States with discounted tickets to ‘The Sorcerer’s Apprentice.’
Twitter hopes to use this account to promote the deals and discounts of advertising partners and develop new partnerships. As Twitter launched the @earlybird account, they fused shopping with social media, generating more revenue as the referrals to their partner sites increased.
Twitter hopes to use this account to promote the deals and discounts of advertising partners and develop new partnerships. As Twitter launched the @earlybird account, they fused shopping with social media, generating more revenue as the referrals to their partner sites increased.
Trend Themes
1. Social Media Shopping - The fusion of shopping and social media offers disruptive innovation opportunities for businesses to tap into a new form of advertising and generate revenue through referrals.
2. Promotion Partnerships - Developing partnerships with advertising partners to promote deals and discounts through social media platforms like Twitter presents a disruptive innovation opportunity for businesses to reach a wider audience and increase revenue.
3. Discounted Ticket Offers - Offering discounted tickets for events and experiences through social media platforms like Twitter presents a disruptive innovation opportunity for businesses to attract and engage customers in a more cost-effective way.
Industry Implications
1. E-commerce - The e-commerce industry can leverage the trend of social media shopping to drive more sales, attract new customers, and increase customer engagement and loyalty.
2. Marketing and Advertising - The marketing and advertising industry can benefit from partnership opportunities with social media platforms like Twitter to promote deals and discounts and reach a wider audience through targeted campaigns.
3. Entertainment - The entertainment industry can take advantage of discounted ticket offers through social media platforms like Twitter to attract more audience to events and experiences and increase ticket sales.
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