Facebook and Amazon Team Up for an Easy Shopping Experience
Joanne Lam — July 29, 2010 — Business
References: allfacebook & fastcompany
You can now take your shopping experience to the next level as Facebook and Amazon team up to provide purchase recommendations for users of the social network.
Using Facebook Connect, users can now opt into this Amazon feature and get ideas on what to get friends as gifts based on the information featured on their profiles. You can then use these suggestions and make purchases through the site. This is definitely a convenient way to find last-minute gifts without having to take a trip to the mall!
Using Facebook Connect, users can now opt into this Amazon feature and get ideas on what to get friends as gifts based on the information featured on their profiles. You can then use these suggestions and make purchases through the site. This is definitely a convenient way to find last-minute gifts without having to take a trip to the mall!
Trend Themes
1. Social-media Commerce - Opportunities abound for social networks and e-commerce companies to provide more convenient ways to shop.
2. Personalized Shopping - There is room for innovation in customizing shopping experiences based on individual user preferences and past behavior.
3. Social Shopping Integration - We can expect more partnerships between social networks and e-commerce platforms to enhance the shopping experience.
Industry Implications
1. E-commerce - Online retailers can benefit from integrating with social media sites to make shopping more convenient for their customers.
2. Social Media - Social networks can further monetize their platforms by providing users with seamless shopping experiences.
3. Digital Advertising - There is potential for targeted advertising and personalized recommendations based on social media users' purchasing behavior.
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