Companies use vaudeville themes to insinuate both sex appeal and class
Implications - By using burlesque elements to brand their products, companies are able to intrigue their audience with sultry sex appeal while maintaining a touch of class. Without a doubt, the poster child for this burlesque movement is Dita Von Teese, who is the face of a variety of products including airplanes, sparkling water and nightclubs.
Trend Themes
1. Burlesque Branding - Companies use burlesque elements to intrigue their audience with sultry sex appeal while maintaining a touch of class.
2. Celebrity-endorsed Bottles - Celebrities are endorsing stylish water bottles and co-branding with beverage companies.
3. Fashion Inspired Nail Polish - Media inspired cosmetic products are produced to act as a reflection of the current trends.
Industry Implications
1. Beverages - Companies can collaborate with celebrities to endorse their products and give them a stylish touch.
2. Cosmetics - Fashion-inspired cosmetic products are produced to act as a reflection of the current media trends.
3. Hospitality - Burlesque themed spaces and performances can create an intimate, edgy, and rebellious user-focused experiences.
