Blippy Asks You What Your Friends Are Buying
Joanna Borrego — January 2, 2010 — Business
References: blippy
Blippy is a site that lets the whole world get to know you based on your every purchase. How do you feel about everyone seeing your iTunes purchases? Your Netflix rental history? Your geographic location based on your recent purchases? That is what Blippy is all about.
Blippy asks you, “What are your friends buying?” This new social media outlet syndicates your recent purchases through a feed as you make them. Blippy allows you to link up accounts such as iTunes, Amazon, Netflix, and your credit cards. Once accounts are linked up, your purchases can be viewed by your Blippy friends. Like Facebook, your Blippy friends can comment and “like” your purchases. Not only does Blippy publish what store you recently shopped at and how much you spent, but some retailers have signed on and give detailed information about your purchases. I can’t wait to see what everyone is buying in 2010.
Blippy asks you, “What are your friends buying?” This new social media outlet syndicates your recent purchases through a feed as you make them. Blippy allows you to link up accounts such as iTunes, Amazon, Netflix, and your credit cards. Once accounts are linked up, your purchases can be viewed by your Blippy friends. Like Facebook, your Blippy friends can comment and “like” your purchases. Not only does Blippy publish what store you recently shopped at and how much you spent, but some retailers have signed on and give detailed information about your purchases. I can’t wait to see what everyone is buying in 2010.
Trend Themes
1. Social Shopping Networks - Blippy's approach opens up opportunities for businesses to create social shopping experiences for their customers.
2. Personalized Marketing - By allowing users to link their purchase accounts, Blippy enables personalized marketing to target specific users and their purchase history.
3. Data Privacy and Security - Blippy's approach highlights the need for businesses to prioritize data privacy and security.
Industry Implications
1. Retail - Retailers can create social shopping experiences using Blippy's model.
2. Marketing - Blippy's approach provides potential for personalized marketing campaigns.
3. Cybersecurity - Blippy's success hinges on user trust, highlighting the importance of cyber security in ensuring customer privacy.
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