Diesel Intimates Campaign
mediterranean — June 30, 2008 — Naughty
References: diesel & trendhunter
My favorite brand, Diesel, has unveiled a collection of MySpace-inspired fashion ads for their Diesel Intimates line. The fashion photographs of the line of underwear and intimate sleepwear items are shot in the style of MySpace profile pictures.
There are the goofy poses such as the guy with his jeans down, the ‘I’m a gangster y’all’, the ‘trying to be sexy but ending up quite funny’ ones. The result is a collection of fun and engaging photos, rather than the usual stiff fashion ads.
I think it’s cool that Diesel is taking a lead from what’s cool and hot with its target demographic, which is young males and females.
There are the goofy poses such as the guy with his jeans down, the ‘I’m a gangster y’all’, the ‘trying to be sexy but ending up quite funny’ ones. The result is a collection of fun and engaging photos, rather than the usual stiff fashion ads.
I think it’s cool that Diesel is taking a lead from what’s cool and hot with its target demographic, which is young males and females.
Trend Themes
1. Myspace-inspired Fashion - Opportunity for fashion brands to incorporate the nostalgic aesthetics of MySpace into their ad campaigns.
2. Engaging and Playful Ads - Potential for brands to create fun and engaging advertisements that resonate with younger audiences.
3. Targeting Young Demographic - Opportunity for brands to align their marketing strategies with the interests of young males and females.
Industry Implications
1. Fashion - Fashion brands can explore MySpace-inspired aesthetics to create unique and nostalgic ad campaigns for their products.
2. Advertising - Ad agencies can develop engaging and playful ad concepts that mimic the style and vibe of MySpace to connect with younger audiences.
3. Marketing - Marketing professionals can tap into the preferences and interests of young males and females to tailor their strategies and campaigns accordingly.
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