Marketers call on an adult sensibility to sell products to children
Implications - By advertising features like eco-friendly textiles and minimalist decor, marketers are appealing to adult interests in order to sell children’s products. While some advertising strategies market directly toward children, either through kid-friendly commercials or brightly-patterned goods placed on the lower shelves, advertising for kids’ products is being redirected where the money is: the parents.
Trend Themes
1. Adultification of Kidvertising - Marketers are appealing to adult interests in order to sell children's products.
2. Kidult Fashion - The desire of 'hip' parents to dress their children as individualistic reflections of themselves.
3. Innovative Children's Products - More companies are designing products for children that offer more 'adult' child products.
Industry Implications
1. Kidswear Industry - Kidswear brands can take cues from adult fashion campaigns and create designs that offer adult-like options.
2. Eco-friendly and Sustainable Industry - Companies can capitalize on the increasing demand for eco-conscious products by offering sustainable options for kid's products and services.
3. Interactive Learning Industry - The advent of technologically advanced baby products and smart learning tools points to an opportunity for companies to develop more innovative educational tools for young children.
12 Featured, 96 Examples:
2,788,270 Total Clicks
Date Range:
Apr 10 — Aug 10
Trending:
Warm
Consumer Insight Topics:
