'Juliette Has a Gun' Packages Their Signature Scent in a Silver Bullet
Shelby Lee Walsh — September 25, 2009 — Marketing
References: beautyhabit & nylonmag
Talk about killer cosmetics! ‘Juliette Has a Gun’ has made a perfume in what may just may be the most dangerously alluring packaging. The Paris-based perfume brand has come out with their signature JHAG scent in a silver bullet case.
Pop the bullet of scent into your purse and whenever you feel the need to spruce up during your hot date, just whip it out, unscrew the top and let your date sniff away.
Implications - no longer looking for soft styles, consumers are attracted to ones that feature a harder edge. Products with a bold aesthetic appeal to shoppers who want to stand out in the crowd. Companies could develop more items like this in order to appeal to a wider audience.
Pop the bullet of scent into your purse and whenever you feel the need to spruce up during your hot date, just whip it out, unscrew the top and let your date sniff away.
Implications - no longer looking for soft styles, consumers are attracted to ones that feature a harder edge. Products with a bold aesthetic appeal to shoppers who want to stand out in the crowd. Companies could develop more items like this in order to appeal to a wider audience.
Trend Themes
1. Bold Packaging - Brands can explore bold and edgy packaging designs to attract consumers who desire a harder aesthetic.
2. Portable Perfume - The popularity of on-the-go lifestyle creates opportunities for brands to develop convenient and travel-friendly fragrance products.
3. Novelty Cosmetics - Consumers are interested in unique and unconventional cosmetic products, opening doors for brands to create innovative and attention-grabbing items.
Industry Implications
1. Fragrance - The fragrance industry can explore disruptive packaging designs and portable perfume options to cater to the evolving preferences of consumers.
2. Cosmetics - The cosmetic industry can leverage the demand for novelty products by creating innovative items with unconventional features and designs.
3. Fashion and Accessories - Companies in the fashion and accessories industry can collaborate with cosmetics brands to create fashion-forward, statement-making packaging for their products.
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