Thinkstock Uses Twitter So Users Can Find the Perfect Picture
Tiana Reid — July 1, 2010 — Tech
References: thinkstockphotos & springwise
Thinkstock is a service that features royalty-free photographs and illustrations from sources including iStockphoto, Getty Images and Jupiterimages.
With more than five million user photographs, subscribers are able to find whatever images suit their needs best. Thinkstock has begun testing a Social Art Buyer program, which enables a user to contact their Twitter account (@Thinkstock) in order to request specific images.
Implications - The explosion of blogging and other forms of online writing and photography have created a copyright conundrum. Not all content creators understand copyright law, and even fewer are willing to pay professional photographers for the perfect image. Royalty-free stock image websites offer a legal solution to the photo quandary that pleases all parties.
With more than five million user photographs, subscribers are able to find whatever images suit their needs best. Thinkstock has begun testing a Social Art Buyer program, which enables a user to contact their Twitter account (@Thinkstock) in order to request specific images.
Implications - The explosion of blogging and other forms of online writing and photography have created a copyright conundrum. Not all content creators understand copyright law, and even fewer are willing to pay professional photographers for the perfect image. Royalty-free stock image websites offer a legal solution to the photo quandary that pleases all parties.
Trend Themes
1. Royalty-free Image Services - More companies will adopt similar services offering seamless access to royalty-free images.
2. Social Media Experiences - We will see more social media integrations with e-commerce and stock image websites.
3. On-demand Image Sourcing - Users will increasingly demand faster access to images through channels like social media and chatbots.
Industry Implications
1. E-commerce - Companies can integrate social media features into their e-commerce platform allowing for on-demand and image sourcing.
2. Digital Marketing - Marketers can leverage individual social media experiences for targeted campaigns using royalty-free images or creating user-generated content.
3. Chatbots - Chatbot services can integrate access to royalty-free images and link to on-demand download services.
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