Zulema Griffin's YouTube Runway
Juan Carlos Bonilla — September 4, 2008 — Pop Culture
References: zulemagriffin & forbes
Zulema Griffin's designer runway has gone virtual. She opted to show her Fall 2008 Collection on YouTube and MySpace rather than hosting a traditional runway show using a physical catwalk.
The music and the video are not the best, but the concept is quite unique. The stark black-and-white colors combined with faceless models provide the same drama a physical runway show would--and this virtual method is far more cost-effective.
Implications - Zulema Griffin is a former contestant on the reality television show Project Runway, who says that doing a fashion show on the Internet is a great way to generate buzz. Her featured collection shows some gorgeous warm weather dresses that are paired with floppy sun hats.
The music and the video are not the best, but the concept is quite unique. The stark black-and-white colors combined with faceless models provide the same drama a physical runway show would--and this virtual method is far more cost-effective.
Implications - Zulema Griffin is a former contestant on the reality television show Project Runway, who says that doing a fashion show on the Internet is a great way to generate buzz. Her featured collection shows some gorgeous warm weather dresses that are paired with floppy sun hats.
Trend Themes
1. Virtual Fashion Shows - The rise of virtual fashion shows presents an opportunity for designers to showcase their collections in a cost-effective and innovative way.
2. Digital Runway Experiences - Creating unique and engaging digital runway experiences allows designers to stand out and generate online buzz for their brand.
3. Online Fashion Platforms - The popularity of online platforms like YouTube and MySpace as venues for fashion shows opens up new avenues for designers to reach a global audience.
Industry Implications
1. Fashion Design - The fashion design industry can leverage virtual fashion shows to disrupt traditional runway shows and explore creative ways of showcasing their designs.
2. Digital Marketing - Digital marketers can tap into the trend of digital runway experiences to develop innovative campaigns and engage with online audiences in a more immersive way.
3. Online Streaming Platforms - Online streaming platforms have the opportunity to collaborate with fashion designers and showcase exclusive virtual fashion shows, attracting a wider user base.
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