Consumers turn to street fashion for “real” style inspiration
Implications - Rather than looking to designers and fashion ads, many consumers are relying on street captures of on-the-go style mavens to determine their own fashion choices. Even brands are applying the theme to advertising, taking full advantage of the growing popularity of impromptu style-stalking. After all, a true fashionista needs no warning.
Trend Themes
1. Street Style Culture - The growing pattern of street-style clothing is a reflection of how businesses are looking back towards the everyday customer for inspiration.
2. Professional People Watching - People-watching continues to be a humorous and often subconscious pastime that many people find themselves indulging in.
3. Sustainable Fashion - The green movement is making its way into every industry and category of life -- fashion not excluded.
Industry Implications
1. Fashion - The fashion industry can incorporate the street style trend to create new and innovative designs.
2. Marketing - Guerilla marketing is a contemporary business tactic that many companies on the cutting edge are employing.
3. Media - Online media brands can capitalize on the popularity of street style blogs to provide engaging content for consumers.
10 Featured, 67 Examples:
1,872,178 Total Clicks
Date Range:
Jul 09 — Jul 10
Trending:
V. Hot
Consumer Insight Topics:
