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On-the-Spot Style

Consumers turn to street fashion for “real” style inspiration

Implications - Rather than looking to designers and fashion ads, many consumers are relying on street captures of on-the-go style mavens to determine their own fashion choices. Even brands are applying the theme to advertising, taking full advantage of the growing popularity of impromptu style-stalking. After all, a true fashionista needs no warning.
Trend Themes
1. Street Style Culture - The growing pattern of street-style clothing is a reflection of how businesses are looking back towards the everyday customer for inspiration.
2. Professional People Watching - People-watching continues to be a humorous and often subconscious pastime that many people find themselves indulging in.
3. Sustainable Fashion - The green movement is making its way into every industry and category of life -- fashion not excluded.
Industry Implications
1. Fashion - The fashion industry can incorporate the street style trend to create new and innovative designs.
2. Marketing - Guerilla marketing is a contemporary business tactic that many companies on the cutting edge are employing.
3. Media - Online media brands can capitalize on the popularity of street style blogs to provide engaging content for consumers.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 67 Examples:
1,873,543 Total Clicks
Date Range:
Jul 09 — Jul 10
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Brit Style-Stalking
Brit Style-Stalking
The GQ 'Wandering Eye' Features London's Most Stylish
The GQ 'Wandering Eye' focuses on London's East Side's to capture the most stylish lads and birds. As expected, there are some uber satorialists and fashionistas on display. Photographer Gordon von Steiner… MORE
Street Style Lookbooks
Street Style Lookbooks
Ctrl Autumn/Winter 2009/2010 Features Informal Photography
The Ctrl Autumn/Winter 2009/2010 lookbook takes a page from street style blogs that capture their models in the midst of their daily activities. Each image looks like something that would appear one one… MORE
Street Style Lookbooks
Street Style Lookbooks
The Talented Garance Dore and Club Monaco Team Up
A Garance Dore and Club Monaco combination of super powers is truly spectacular. Dore brings that natural style element to her subjects and this is a great branding image for Club Monaco. Often, I find… MORE
Street Style Ads
Street Style Ads
Garance Dore Shoots the Moschino Fall 2010 Campaign
Taking her street style sense to the marketing sphere, Garance Dore has shot the Moschino Fall 2010 campaign. Seems like she's been bitten by the big time bug after teaming up with Club Monaco for their… MORE
Fashion Blogs Turned Books
Fashion Blogs Turned Books
Fashion Bible ‘The Satorialist' Launches a Book
Scott Schuman is the creator of the online fashion bible, “The Sartorialist,” a fashion photo blog documenting the style of those innovative individuals in New York, Paris and everywhere in between. Now… MORE
Professional People-Watchers
Professional People-Watchers
Yvan Rodic Captures Traveling Fashion for His Blog
Throughout his travels Yvon Rodic has encountered a numerous amount of diverse people. Now with his own site, bravely named after himself, the professional people-watcher can show the world his findings.… MORE
Mallorca Street Style
Mallorca Street Style
Alistair Guy Photographs the Fashions of Vacationers in Europe
Mallorca is a really well known (in Europe) island getaway in Spain, and a place that is not only full of fashionable locals, but style-savvy travelers looking for some fun in the sun. Alistair Guy had… MORE
Street Fashion Videos
Street Fashion Videos
Feed Your Fashion Curiosity With BeautifulStranger.tv
BeautifulStranger.tv features stylish people off the streets from around the world, giving credit to their fashion sense. Abby Wallach came up with the online media brand concept that allows curious fashionistas… MORE
Sketching Street Style
Sketching Street Style
Designer Richard Haines Captures Live Fashion With Colored Pencils
For those of you not aware of who Richard Haines is, he’s the guy sketching you from across the street. People-watching is apparently out. Sketched illustrations of cool things and stylish people is the… MORE
Sustainable Style Blogs
Sustainable Style Blogs
Greta Eagan Founded 'FashionMeGreen' for the Eco-Minded Trendsetters
FashionMeGreen is a style blog that's akin to the Sartorialist and Who What Wear Daily, but with an eco twist. Founded by Greta Eagen, FashionMeGreen features street style, celeb style and green alternatives… MORE

Related Examples

Recycled Hobo-Chic Menswear
Recycled Hobo-Chic Menswear
The FFW Max Motta Editorial by Fabio Bartelt
Savile Row Suiting
Savile Row Suiting
The Dev Patel GQ Photo Shoot is a Lesson in Sharp Style
Wandering Eye Photography
Wandering Eye Photography
The GQ Wimbledon Photographs Feature More Style Shots than Tennis
Personalized Eco Fashion
Personalized Eco Fashion
Apliiq Clothing Lets You Customize Each Piece With Patches
Bead-Encrusted Dresses
Bead-Encrusted Dresses
'Decori' in Amica May 2010 Shows Decorative Designer Pieces
Cash-Cluttered Window Displays
Cash-Cluttered Window Displays
The Moschino ‘Love is Free' ATM Throws Money Around
Style-Centric Eco Fashion
Style-Centric Eco Fashion
Exhibition Promotes Sustainable Swedish Fashion by Slowing it Down
Arctic Zebra Prints
Arctic Zebra Prints
Up-And-Coming Model Barbara Palvin in Harper's Bazaar
Hot Momtography
Hot Momtography
Rielle Hunter Tells Her Side Of The Story To Gq
Fire Hydrant Fashion Shoots
Fire Hydrant Fashion Shoots
Bergdorf Goodman Spring 2010 Catalogue is High-Street Style
Parking Lot Fashiontography
Parking Lot Fashiontography
The Arnsdorf A/W 10 Collection Features Lady-Like Street Style
Vibrant Art Deco Fashion
Vibrant Art Deco Fashion
The Manish Arora A/W 10-11 Line is Delicious
Print Clashing Pictorials
Print Clashing Pictorials
Elle UK February 2010 Shows Spring in 'Modernist vs Warrior'
French Funk Look Books
French Funk Look Books
The Alice Ritter Spring 2010 Collection Puts a Twist on Parisian Style
Hipster Eco Fashions
Hipster Eco Fashions
The Samantha Pleet AW10 Line is Whimsically Eco-Friendly
Jean Shorts & Blazers
Jean Shorts & Blazers
Street Style from Paris Looks Prove Winter Cannot Ruin Fashion
Eco Fashion Basics
Eco Fashion Basics
Stylish LBDs for Conscientious Consumers
Crowded Couture Spreads
Crowded Couture Spreads
Multiple Models and Fashions for 'Run of the Show' in W
Transformed Starlet Shoots
Transformed Starlet Shoots
January Jones Switches from Conservative Mom to Hot Rebel Chick for GQ
French Fall Fashion
French Fall Fashion
The Sartorialist Finds Great Fall Street Style in Paris
Hipster Street Blogs
Hipster Street Blogs
Face Hunter Scours the Streets for the Fashionably Cool
Creative People Watching
Creative People Watching
the Artorialust "Hot Girls at Art Openings" Shows Cultured Beauty
Art Deco Fashion
Art Deco Fashion
Maria Francesca Pepe's 80s-Inspired ‘Les C' Collection
Birthday Pop-Up Shops
Birthday Pop-Up Shops
Gap Turns 40 With a Little Designer Help
2 Handed Speed Drawing
2 Handed Speed Drawing
Simultaneous Double Fisted Sketches at ThePortraitArt
Soul Sketches
Soul Sketches
'Soul Pancake' Asks Readers to Reflect and Draw their Own Spirits
Smokey Street Fashiontography
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Vogue Italia Suggestions Creates a Foggy Booze Editorial
Blogspired Store Fronts
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Holt Renfrew's Displays Butter Up Online Writers
Street Styletorials
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The Sartorialist Teams Up With MiLK China and Adidas
Leder Hosen for Ladies
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Eccentric Street Styles Looks From China's Young and Daring
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'The Unknown Hipster' Documents Style With Paint
Edgy Fashion Blogs
Edgy Fashion Blogs
‘The F**Up Crew Milan' is an Open, Honest Celebration of the Indust
$6000 Dodo Sketches
$6000 Dodo Sketches
Ancient Bird Drawing Goes Up for Sale at Auction in London
Potato Sack Street Fashion
Potato Sack Street Fashion
Baggy, Podgy Dresses Mark Miu Miu Fall '09 RTW
Blog-Inspired Window Displays
Blog-Inspired Window Displays
Holt Renfrew Exhibits Favorite Bloggers
Social Satire Sketches
Social Satire Sketches
Twit-ha Mocks Twitter Craziness With Pop Culture Parodies
Fierce Celebrity Sketches
Fierce Celebrity Sketches
From Sarah Jessica Parker as a Horse to Saggy Skinned Madonna
Retro Fashion Sketches - Jen Corace Draws Runway Couture the Old-Fashioned Way
Retro Fashion Sketches - Jen Corace Draws Runway Couture the Old-Fashioned Way
Interactive Illustrations
Interactive Illustrations
Pop-Up Anime Sketches Created to Interact With People
Chic Sustainable Swimwear
Chic Sustainable Swimwear
Deux FM's Mystique Bikini is Sweet & Eco-Savvy
Edgy Fashion Photoblogs
Edgy Fashion Photoblogs
LookBook.nu Captures Fresh Street Style
Eco Fashion Spreads
Eco Fashion Spreads
Cameron Diaz is ‘Sunshine Superwoman' in Vogue
Mid-Street Fashion
Mid-Street Fashion
Heidi Klum Shows 'Rodeo Drive' Style in Vogue Deutschland
Super-Soft Eco Fashion
Super-Soft Eco Fashion
Elaine Kim's Collection is Made From Cupro Cotton
Nerdy 90s Grunge
Nerdy 90s Grunge
Copenhagen Street Style Takes a Geeky Step Back in Time
Mean Street Fashion Blogs
Mean Street Fashion Blogs
‘Look at This F*cking Hipster' Torments Fashion Victims
Military-Inspired Trench Coats
Military-Inspired Trench Coats
Victoria Beckham Shows How to Rock Military Street Style
Avant-Garde Street Fashion
Avant-Garde Street Fashion
Conceptual Styles from Danish Designer Susanne Guldager
Surgical Street Fashion
Surgical Street Fashion
Face Masks Abound in Japan
Photorealistic Pencil Sketches
Photorealistic Pencil Sketches
Pinched Flesh Drawings by Cath Riley Look Too Real
Animalistic Heritage Sketches
Animalistic Heritage Sketches
Scottish Stag and Owl Drawings By Susie Wright
Red Carpet Couture
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Rank the Top Ten Red Carpet Moments of 2008 at Fashion Blog Italia
Street Fashion Editorials
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“Word On The Street” in Vogue UK
China Street Style
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MCC StreetSnap
Political Fashion Blogettes
Political Fashion Blogettes
Meghan McCain, Fashion Journalist
Olympic Street Style- Beijing Locals Embrace the Celebrations
Olympic Street Style- Beijing Locals Embrace the Celebrations
17 Indicators Street Style Is Becoming Mainstream
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Beijing Street Style
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Urban Street Fashion
Urban Street Fashion
New York Merchant OAK
Student Style
Student Style
Sartorialist Hits Yale
Street Fashion for High Fashion
Street Fashion for High Fashion
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Street Fashion In Major World Cities
Street Fashion In Major World Cities
Street Peeper
Style Spotting by Tube Station
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London Street Fashion
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Paris & Milan
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