Diesel Follows the 'Iron Man' Craze With a Fragrance for the Brave
Joanne Lam — March 29, 2010 — Pop Culture
References: diesel & latimesblogs.latimes
With 'Iron Man 2' hitting the theaters in less than two months, Diesel decided to launch a limited edition Iron Man version of their feisty fragrance, Only the Brave.
Changing the colors of the bottle to match that of the well-known Iron Man armor, Diesel maintains the original scent and manages to attract comic fans galore with its new red and gold outer shell. And the comic-filled packaging box featuring the famous hero adds a great finishing touch.
Be sure to check out the scent when it hits stores mid-April.
Changing the colors of the bottle to match that of the well-known Iron Man armor, Diesel maintains the original scent and manages to attract comic fans galore with its new red and gold outer shell. And the comic-filled packaging box featuring the famous hero adds a great finishing touch.
Be sure to check out the scent when it hits stores mid-April.
Trend Themes
1. Limited Edition Fragrances - The popularity of superhero and movie franchises can be leveraged by offering limited edition fragrances to die-hard fans.
2. Brand Collaborations - Collaborations with popular franchises can help brands expand their reach and tap into new customer segments.
3. Pop Culture Marketing - Using pop culture references and blending them with existing products can help attract customers who are fans of those references.
Industry Implications
1. Fragrance Industry - The fragrance industry can partner with popular franchises to create limited edition scents that cater to fans of those franchises.
2. Entertainment Industry - The entertainment industry can collaborate with brands to create products that tap into the fan base of popular franchises.
3. Consumer Goods Industry - The consumer goods industry can use pop culture references to market their existing products and attract new customers who are fans of those references.
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