Burger King's Fun Toothpaste Flavor Mimics the Taste of the Whopper
Laura McQuarrie — March 30, 2017 — Marketing
Burger King France recently shared its newest innovation—not a burger, but a fun toothpaste flavor that reminds of its iconic Whopper burger.
Although the YouTube video was shared near the end of March, the release date's closeness to April Fool's Day sets it up as a prank product. This is supported by the fact that the end of the commercial is concluded by a disclaimer that says: "contains Whopper. Not to be used before 3PM. Ask your restaurant before using," in a way that mocks disclaimers that are quickly read at the end of ads for medication.
Even so, there are plenty of novelty toothpastes that have been released by other brands, designed to taste like everything from bacon and pickles to various desserts, so the creation of a real Whopper Toothpaste is also plausible.
Although the YouTube video was shared near the end of March, the release date's closeness to April Fool's Day sets it up as a prank product. This is supported by the fact that the end of the commercial is concluded by a disclaimer that says: "contains Whopper. Not to be used before 3PM. Ask your restaurant before using," in a way that mocks disclaimers that are quickly read at the end of ads for medication.
Even so, there are plenty of novelty toothpastes that have been released by other brands, designed to taste like everything from bacon and pickles to various desserts, so the creation of a real Whopper Toothpaste is also plausible.
Trend Themes
1. Novelty Toothpaste Flavors - Opportunity to create toothpaste flavors that mimic different food items.
2. Prank Product Marketing - Potential to innovate marketing strategies by creating prank products.
3. Mocking Disclaimers in Ads - Opportunity to satirize the typical disclaimers used in advertising.
Industry Implications
1. Oral Care - Disruptive innovation opportunities in creating unique toothpaste flavors.
2. Food and Beverage - Innovation potential in creating food-flavored novelty products like toothpaste.
3. Advertising and Marketing - Opportunities to innovate marketing strategies with prank products and satirical disclaimers.
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