The New Mini Chillattas from Cinnabon Give Consumers More Size Options
Katherine Pendrill — April 25, 2016 — Lifestyle
References: facebook & brandeating
In an effort to cater to a growing number of consumers who are looking for small indulgences, Cinnabon is now offering 10-ounce Mini Chillattas. While the miniature shakes are just as indulgent as the original Chillattas, the smaller size helps consumers avoid an unnecessary sugar rush.
Like the original, the new Mini Chillattas are blended beverages made from a mixture of fruit, cream and ice. There are five existing flavors for consumers to choose from, as well as a new Oreo Strawberry variety. Despite the indulgent ingredients, the 10-ounce serving size allows consumers to enjoy the drink without feeling as though they are overdoing it.
The new cup options from Cinnabon follows a similar move by Starbucks, which introduced Mini Frappuccino last summer as a way to give consumers more options when it comes to ordering blended drinks.
Like the original, the new Mini Chillattas are blended beverages made from a mixture of fruit, cream and ice. There are five existing flavors for consumers to choose from, as well as a new Oreo Strawberry variety. Despite the indulgent ingredients, the 10-ounce serving size allows consumers to enjoy the drink without feeling as though they are overdoing it.
The new cup options from Cinnabon follows a similar move by Starbucks, which introduced Mini Frappuccino last summer as a way to give consumers more options when it comes to ordering blended drinks.
Trend Themes
1. Small Indulgences - Creating smaller-sized versions of indulgent products allows consumers to enjoy treats without feeling guilty or overwhelmed.
2. Blended Beverage Options - Offering a variety of flavors and sizes of blended beverages can attract more customers and provide customization options.
3. Catering to Consumer Preferences - Responding to the demand for more size options demonstrates a commitment to meeting customer needs and preferences.
Industry Implications
1. Fast Food - Fast food chains can explore the opportunity to introduce smaller-sized versions of their popular products to cater to health-conscious consumers.
2. Beverage - Beverage companies can innovate by creating new flavors and sizes of blended drinks to attract more customers and increase sales.
3. Coffee Shop - Coffee shops can take inspiration from mini beverage options and offer customers small-sized versions of popular hot and cold drinks.
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