McDonald's Japan is Selling Sweet Drinks in Partnership with Morinaga
Laura McQuarrie — September 16, 2016 — Lifestyle
References: youtube & en.rocketnews24
In anticipation of the arrival of the fall season, McDonald's is teaming up with Japanese confectionery company Morinaga to create a limited-edition caramel shake, which is inspired by Morinaga's iconic milk caramel candy.
In an advertisement released by McDonald's Japan, two executives argue over calling the drink either the Morinaga Milk Caramel Shake or the McShake Morinaga Flavor.
Either way consumers choose to order it, McDonald's is tempting consumers with a number of different ways to order the sweet drink. For a discount, consumers may bring in a box of Morinaga Milk Caramels and on the first three days that the new drink is on the menu, consumers will be treated to a sample of the iconic candy in order to see how it compares to the liquid shake.
In an advertisement released by McDonald's Japan, two executives argue over calling the drink either the Morinaga Milk Caramel Shake or the McShake Morinaga Flavor.
Either way consumers choose to order it, McDonald's is tempting consumers with a number of different ways to order the sweet drink. For a discount, consumers may bring in a box of Morinaga Milk Caramels and on the first three days that the new drink is on the menu, consumers will be treated to a sample of the iconic candy in order to see how it compares to the liquid shake.
Trend Themes
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2. Innovative Marketing Strategies - Opportunity for businesses to use creative advertising campaigns to generate buzz and excitement around new products.
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Industry Implications
1. Food and Beverage - Opportunity for food and beverage companies to create limited-time collaborations with other brands to offer unique and innovative products to consumers.
2. Confectionery - Opportunity for confectionery companies to partner with food and beverage companies to create unique products that incorporate the flavors and textures of their candies.
3. Marketing and Advertising - Opportunity for marketing and advertising companies to help businesses develop creative strategies to generate buzz and promote limited-time collaborations and seasonal offerings.
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