The New Midnight Mint Mocha from Starbucks is a Limited Edition
Riley von Niessen — May 3, 2017 — Lifestyle
Now that the highly Instagrammable Unicorn Frappucccino is no longer available, Starbucks devised a new blended icy beverage to keep consumers cool in the warming weather called the Midnight Mint Mocha Frappuccino.
Unlike its brightly multi-colored counterpart, the Midnight Mint Mocha Frappuccino has a much darker aesthetic -- with layers of dark brown and white comprising it. A blend of coffee, dark cocoa, "cooling mint crystals," and layers of fluffy whipped cream, the beverage reportedly tastes like a liquefied version of Thin Mints. The company has claimed that its flavor was "inspired by thoughts of dark starry nights" and "looking up at the sky with a cool summer breeze" however.
The Midnight Mint Mocha Frappuccino will be available at locations in the United States and Canada.
Unlike its brightly multi-colored counterpart, the Midnight Mint Mocha Frappuccino has a much darker aesthetic -- with layers of dark brown and white comprising it. A blend of coffee, dark cocoa, "cooling mint crystals," and layers of fluffy whipped cream, the beverage reportedly tastes like a liquefied version of Thin Mints. The company has claimed that its flavor was "inspired by thoughts of dark starry nights" and "looking up at the sky with a cool summer breeze" however.
The Midnight Mint Mocha Frappuccino will be available at locations in the United States and Canada.
Trend Themes
1. Blended Icy Beverages - The trend of blended icy beverages continues to grow, offering new flavor combinations and visual appeal.
2. Limited Edition Beverages - Limited edition beverages are becoming increasingly popular, creating a sense of urgency and exclusivity among consumers.
3. Flavor Innovation - Innovation in flavor profiles presents opportunities to create unique and exciting beverage options.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the blended icy beverage trend and create new and innovative flavors.
2. Hospitality Industry - The hospitality industry can leverage limited edition beverages to drive customer engagement and increase sales.
3. Food Industry - The food industry can explore flavor innovation and collaborate with beverage companies to create new and enticing taste experiences.
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