Burger King France's New Egg Burger is Topped with a Sunny Side Up Egg
Katherine Pendrill — February 20, 2017 — Lifestyle
References: burgerking.fr & brandeating
While plenty of fast food joints serve burgers and breakfast sandwiches with an egg patty, Burger King France is offering fresh new option called the Egg Burger. While not exactly a breakfast dish, the new burger is topped with one of the most popular breakfast staples.
The new Egg Burger from Burger King France is a beef burger topped with a sunny side up egg instead of a cooked egg patty. The inclusion of a fried egg instead of an egg patty means that customers can enjoy the satisfying feeling of popping a fresh yolk and watching it coat the entire burger. In addition to the egg and beef patty, the burger also features cheese, a slice of tomato, crispy onions, bacon, mayo and BBQ sauce. To truly set the burger apart, the whole thing is served in egg carton-style, clam-shell box that emphasizes the delicious fried egg topping.
The new Egg Burger from Burger King France is a beef burger topped with a sunny side up egg instead of a cooked egg patty. The inclusion of a fried egg instead of an egg patty means that customers can enjoy the satisfying feeling of popping a fresh yolk and watching it coat the entire burger. In addition to the egg and beef patty, the burger also features cheese, a slice of tomato, crispy onions, bacon, mayo and BBQ sauce. To truly set the burger apart, the whole thing is served in egg carton-style, clam-shell box that emphasizes the delicious fried egg topping.
Trend Themes
1. Egg-topped Burgers - Egg-topped burgers are a growing trend, as consumers seek out unique and indulgent burger toppings that enhance the overall eating experience.
2. Fast Food Breakfast Reinvention - Fast food chains are re-inventing breakfast with non-traditional offerings, such as egg-topped burgers, in order to attract new customers and cater to changing tastes.
3. Eco-friendly Packaging - The use of egg carton-style, clam-shell boxes highlights the increasing trend towards eco-friendly packaging, which appeals to consumers concerned about sustainability and reducing waste.
Industry Implications
1. Fast Food Industry - The fast food industry is constantly innovating and introducing new menu items to cater to changing consumer tastes, such as the Egg Burger's unique topping.
2. Burger Industry - In the highly competitive burger industry, innovative new toppings like the fried egg provide opportunities for differentiation and to stand out from competitors.
3. Packaging Industry - As consumers become more environmentally conscious, there is an increasing demand for sustainable and eco-friendly packaging solutions, such as the Egg Burger's egg carton-style box.
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