This Statement-Making Period Jewelry Challenges Perceptions
Alyson Wyers — November 27, 2015 — Fashion
Inspired by menstruation and "the frustrating, leaking female body," this period jewelry was created in an effort to remove the stigma associated with women's menstrual cycle. Designed by Lili Murphy-Johnson, the collection represents three different stages of Aunt Flow's visit. This includes the mood swings that can indicate pre-menstrual syndrome (PMS), sanitary products referred to by the artist as "period paraphernalia" and the blood itself.
The London-based period jewelry designer created a statement necklace to signify PMS, with a large pink bubble-like pendant that is sure to catch anyone's eye. An oversized ring looks just like a miniature pad or panty liner. A somewhat graphic ruby red brooch mimics a stain any woman will recognize. The pieces are supposed to challenge the perception of that time of month.
The London-based period jewelry designer created a statement necklace to signify PMS, with a large pink bubble-like pendant that is sure to catch anyone's eye. An oversized ring looks just like a miniature pad or panty liner. A somewhat graphic ruby red brooch mimics a stain any woman will recognize. The pieces are supposed to challenge the perception of that time of month.
Trend Themes
1. Period Jewelry - Opportunity for jewelers to create unique and empowering designs inspired by menstruation.
2. Breaking Stigma - Chance for businesses to challenge societal perceptions and normalize conversations around menstruation.
3. Statement Accessories - Market for bold and eye-catching jewelry pieces that convey personal stories and experiences.
Industry Implications
1. Jewelry - Disruptive innovation opportunities for jewelry designers to push boundaries and create unconventional designs.
2. Feminine Care - Potential for companies to develop innovative and inclusive menstrual products that cater to different needs and preferences.
3. Fashion - Scope for fashion brands to incorporate statement accessories that challenge societal norms and empower individuals.
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