The Groove App Keeps You Informed About Your Bodily Patterns
Vasiliki Marapas — April 22, 2014 — Tech
References: readytogroove & readytogroove
The Groove app knows that your body is trying to communicate with you, especially when it comes to your menstrual cycle. You can stay in the know by entering any observable data about your periods into the app; in turn, it uses advanced algorithms to then predict future periods. Moreover, the app will compile all the data in a uniquely detailed chart, so you can connect the dots between your sexual behavior, bleeding patterns and cervical fluid.
The app was born out of a frustration at the lack of innovation in birth control and conception technology. Former engineer Jennifer Aldoretta quit her job in order to pursue a greater vision of healthcare technology, partnering with software engineer and entrepreneur Brian Smith in the process.
The duo has succeeded in creating reproductive healthcare technology that will help women stay in conversation with their body.
The app was born out of a frustration at the lack of innovation in birth control and conception technology. Former engineer Jennifer Aldoretta quit her job in order to pursue a greater vision of healthcare technology, partnering with software engineer and entrepreneur Brian Smith in the process.
The duo has succeeded in creating reproductive healthcare technology that will help women stay in conversation with their body.
Trend Themes
1. Reproductive Healthcare Technology - The development of advanced apps and algorithms to track and predict menstrual cycles is disrupting traditional reproductive healthcare.
2. Data-driven Menstrual Tracking - The use of observable data to create detailed charts and predictions about menstrual cycles is revolutionizing the way women understand and manage their bodies.
3. Innovation in Birth Control and Conception - The frustration with the lack of innovation in birth control and conception technology has led to the creation of disruptive apps like Groove.
Industry Implications
1. Healthcare Technology - The development of reproductive healthcare apps and algorithms is creating opportunities for disruptive innovation in the healthcare technology industry.
2. Digital Health - The use of data-driven menstrual tracking apps is transforming the digital health industry by providing women with a new way to monitor and understand their bodies.
3. Fertility and Family Planning - The innovation in birth control and conception technology, fueled by apps like Groove, is disrupting the fertility and family planning industry by empowering women to take control of their reproductive health.
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