These Ads for Period Panties are Sparking Public Debate
Charlotte Joyce Kidd — October 26, 2015 — Fashion
Arguably much more controversial advertisements have run on public transit -- including highly sexualized images of women -- but this campaign for period panties is currently being scrutinized for its appropriateness to appear on the New York City subway system.
The controversial campaign comes from THINX, a company that makes period panties for menstruating people with real lives. The period panties can be worn on their own or with tampons, and protect period-having people from leakage, moisture and other menstruation-related inconveniences. The company also donates menstruation products to those in need.
The period panties ad campaign features metaphoric imagery, including a cracked egg and a blood orange. It also talks about menstruation in an upfront way, calling it the "shedding of the uterine lining." It doesn't, however, seem to contravene the rules of polite society -- perhaps people are taking offense to its noticeable absence of blue goop and white tennis skirts.
The controversial campaign comes from THINX, a company that makes period panties for menstruating people with real lives. The period panties can be worn on their own or with tampons, and protect period-having people from leakage, moisture and other menstruation-related inconveniences. The company also donates menstruation products to those in need.
The period panties ad campaign features metaphoric imagery, including a cracked egg and a blood orange. It also talks about menstruation in an upfront way, calling it the "shedding of the uterine lining." It doesn't, however, seem to contravene the rules of polite society -- perhaps people are taking offense to its noticeable absence of blue goop and white tennis skirts.
Trend Themes
1. Period Panties - The rise of period panties has disrupted the traditional feminine hygiene industry, offering a more comfortable and sustainable alternative to traditional menstrual products.
2. Controversial Ad Campaigns - Controversial ad campaigns are disrupting traditional advertising methods and generating conversation and debate, potentially increasing brand awareness and engagement.
3. Open Discussion on Women's Health - Controversial campaigns such as THINX's period panties ad are encouraging open discussion on women's health and breaking down stigmas surrounding menstruation.
Industry Implications
1. Feminine Hygiene - The rise of period panties presents an opportunity for the feminine hygiene industry to expand its offerings and appeal to a wider range of consumers with different needs and preferences.
2. Advertising - Controversial ad campaigns such as THINX's period panties ad have the potential to disrupt traditional advertising methods and generate more engagement and brand awareness.
3. Social Activism - Companies like THINX, which donates menstruation products to those in need, are using their brand to promote social activism and address important social issues related to women's health and hygiene.
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