Whoopi Goldberg is Launching a Marijuana Company for Period Cramps
Alyson Wyers — March 31, 2016 — Lifestyle
References: vanityfair & refinery29
Actress and television host Whoopi Goldberg recently announced she is starting a medical marijuana company to help women with their period cramps. The comedian spoke to Vanity Fair about her cannabis-incorporating products targeted at alleviating menstrual cramps. She was inspired by the pain her grown-up granddaughters go through.
The marijuana company is being established along with Maya Elisabeth, a leading 'canna-business woman.' Aptly called Maya & Whoopi, the new business will sell weed-infused edibles, tinctures, topical rubs and a relaxing THC bath soak.
Their objective is to provide products that are discreet, relieving and won't leave women bound to their couches during that time of the month. Whoopi explains "For me, I feel like if you don’t want to get high high, this is a product specifically just to get rid of discomfort."
The marijuana company is being established along with Maya Elisabeth, a leading 'canna-business woman.' Aptly called Maya & Whoopi, the new business will sell weed-infused edibles, tinctures, topical rubs and a relaxing THC bath soak.
Their objective is to provide products that are discreet, relieving and won't leave women bound to their couches during that time of the month. Whoopi explains "For me, I feel like if you don’t want to get high high, this is a product specifically just to get rid of discomfort."
Trend Themes
1. Marijuana-infused Products - The trend of marijuana-infused products is disrupting the healthcare industry by offering alternative solutions for pain relief.
2. Cannabis for Women's Health - The trend of utilizing cannabis for women's health issues is creating disruptive innovation opportunities in the medical and wellness industries.
3. Targeted Pain Relief - The trend of developing targeted pain relief solutions is revolutionizing the way women manage menstrual cramps, providing a more holistic approach to pain management.
Industry Implications
1. Cannabis Products - The cannabis products industry is experiencing disruptive innovation with the introduction of marijuana-infused products targeting women's health issues like menstrual cramps.
2. Healthcare - The healthcare industry has an opportunity to explore and embrace the use of cannabis products for pain relief, particularly in women's health.
3. Wellness - The wellness industry can capitalize on the trend of targeted pain relief by incorporating cannabis-infused products into their offerings, providing a more comprehensive approach to women's health.
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