This Service is Tailored to Each Woman's Menstrual Needs
Katherine Pendrill — February 10, 2016 — Social Good
'Cora' is a new tampon subscription service that is tailored to each woman's menstrual needs. While period management largely remains a taboo subject, many brands are working on ways to change the way we think about menstruation. This particular company is combining sustainable products with an easy delivery system to help women everywhere manage their monthly needs.
Cora is a subscription service that can be customized to meet each women's menstrual needs. The company works by sending monthly, quarterly or yearly packages of organic tampons based on a woman's cycle. Customers can choose which tampons they would like to receive based on quantity and absorbency. The first box delivered also includes the brand's Little Black Box and Little Black Clutch for storing tampons discretely.
The company not only uses organic and biodegradable materials, but it also donates sustainable pads to girls in India and other countries for each month of a customer's subscription. As a result, Cora represent a more conscious approach to selling menstrual products.
Cora is a subscription service that can be customized to meet each women's menstrual needs. The company works by sending monthly, quarterly or yearly packages of organic tampons based on a woman's cycle. Customers can choose which tampons they would like to receive based on quantity and absorbency. The first box delivered also includes the brand's Little Black Box and Little Black Clutch for storing tampons discretely.
The company not only uses organic and biodegradable materials, but it also donates sustainable pads to girls in India and other countries for each month of a customer's subscription. As a result, Cora represent a more conscious approach to selling menstrual products.
Trend Themes
1. Customized Tampon Subscription - Cora offers a subscription service that can be personalized to meet women's individual menstrual needs.
2. Sustainable Menstrual Products - Cora uses organic and biodegradable materials, disrupting the traditional tampon industry.
3. Socially Responsible Menstrual Products - By donating sustainable pads to girls in need, Cora represents a more conscious and socially responsible approach to selling menstrual products.
Industry Implications
1. Feminine Care Products - The tampon subscription service provided by Cora disrupts the traditional feminine care products industry.
2. E-commerce - Cora's online subscription model disrupts the way tampons are traditionally purchased and delivered.
3. Social Impact - Cora's commitment to donating sustainable pads to girls in need disrupts the way menstrual hygiene products are typically distributed.
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