These Healthy Brownie and Chocolate Truffle Hybrids Combat PMS Symptoms
Alyson Wyers — March 26, 2015 — Lifestyle
References: pmsbites.co & mashable
Created to offset the unpleasant effects of Pre-Menstrual Syndrome, PMS Bites are tiny treats that are described as a "combination of a chocolate classic truffle and brownie batter." Invented by former marketer Tania Green, the bite-sized snacks are the result of a successful Kickstarter campaign.
Given 85% of women experience pre-menstrual symptoms -- including food cravings -- PMS Bites will be broadly appealing among females. They're even healthy, with each ball being only 60 calories as well as containing vegan, raw, gluten-free and all-natural ingredients. They come in three flavors: 'Plain Crazy,' 'Coco-Nutty' and 'All Kinds of Nuts.' The names are a reference to the crazy and emotionally unstable stereotype placed on women during 'that time of the month.'
Given 85% of women experience pre-menstrual symptoms -- including food cravings -- PMS Bites will be broadly appealing among females. They're even healthy, with each ball being only 60 calories as well as containing vegan, raw, gluten-free and all-natural ingredients. They come in three flavors: 'Plain Crazy,' 'Coco-Nutty' and 'All Kinds of Nuts.' The names are a reference to the crazy and emotionally unstable stereotype placed on women during 'that time of the month.'
Trend Themes
1. Healthy Snack Alternatives - PMS Bites provide a healthier option for women experiencing pre-menstrual symptoms, tapping into the trend of consumers seeking nutritious alternatives to traditional snacks.
2. Feminine-focused Products - PMS Bites specifically target women and cater to their unique needs, showing the growing trend of businesses developing products designed specifically for female consumers.
3. Crowdfunding Success - The successful Kickstarter campaign for PMS Bites demonstrates the trend of entrepreneurs utilizing crowdfunding platforms to bring innovative products to market.
Industry Implications
1. Food and Beverage - PMS Bites align with the growing demand for healthier snack options, offering a unique product within the food and beverage industry.
2. Wellness and Nutrition - The focus on using vegan, raw, gluten-free, and all-natural ingredients in PMS Bites caters to the wellness and nutrition industry that values clean and conscious consumption.
3. Female-targeted Products - PMS Bites fall within the industry of female-targeted products, catering to women's specific needs during pre-menstrual syndrome and offering an alternative to traditional snacks.
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