These Tampons are Packaged in Minimalist Boxes
Mishal Omar — September 7, 2016 — Lifestyle
References: pearlfisher & thedieline
Tampon branding tends to be bright and at times, borders on garish -- but Chinese company Yoai avoids that pattern in the products it produces and sells.
Called 'Femme,' the tampon products are designed in a way that purposely empowers women and represents menstruation as something natural and nothing to be ashamed of. It downplays the conservatism that often marks the conversations, or lack thereof, related to a woman's period by clearly informing the user on the outside of the box on how to properly use a tampon. The boxes come in muted pastel colors with minimal labeling and silhouettes that make up the shape of a woman.
This tampon branding works to empower girls and women who experience periods in a way that is sophisticated yet bold.
Called 'Femme,' the tampon products are designed in a way that purposely empowers women and represents menstruation as something natural and nothing to be ashamed of. It downplays the conservatism that often marks the conversations, or lack thereof, related to a woman's period by clearly informing the user on the outside of the box on how to properly use a tampon. The boxes come in muted pastel colors with minimal labeling and silhouettes that make up the shape of a woman.
This tampon branding works to empower girls and women who experience periods in a way that is sophisticated yet bold.
Trend Themes
1. Minimalist Packaging - The trend of minimalist packaging is disrupting the feminine hygiene industry by offering a sophisticated and empowering alternative to traditional bright and gaudy designs.
2. Empowerment Through Branding - The trend of empowering women through branding is creating disruptive opportunities in the feminine hygiene industry by challenging societal taboos and promoting conversations around menstruation.
3. Natural Representation - The trend of representing menstruation as something natural is disrupting the feminine hygiene industry by eliminating shame and stigma and embracing the normalcy of the experience.
Industry Implications
1. Feminine Hygiene - The feminine hygiene industry can explore disruptive innovation opportunities by adopting minimalist packaging and empowering branding to redefine the perception of period products.
2. Branding and Advertising - The branding and advertising industry can capitalize on the trend of empowering women through branding by creating campaigns that challenge societal taboos and promote inclusivity and empowerment.
3. Consumer Goods - The consumer goods industry can tap into the trend of natural representation in feminine hygiene branding to design products that eliminate shame and embrace the natural experience of menstruation.
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