This Menstrual-Tracking App Features a Layout Free of Gender Bias
Vasiliki Marapas — November 27, 2014 — Tech
References: helloclue & refinery29
Designer Mike Lavigne created 'Clue,' a menstrual-tracking app without a gender bias in its design layout.
Women are constantly inundated by overtly gendered products, services and advertising. It almost seems as though if a product is geared towards women, it needs to be pink and sparkly. Needless to say, this shameless, exaggerated and stereotypical portrayal of femininity is tiresome, not to mention alienating, for some women.
Clue doesn't subscribe to these gender ideals, featuring nary a rosy pixel in its layout. Lavigne explains, "If the goal is to quickly provide real, helpful information to our users in a positive way, we can't do that if we're hiding behind euphemisms or stereotypes about femininity and sex, in both content and design."
Women are constantly inundated by overtly gendered products, services and advertising. It almost seems as though if a product is geared towards women, it needs to be pink and sparkly. Needless to say, this shameless, exaggerated and stereotypical portrayal of femininity is tiresome, not to mention alienating, for some women.
Clue doesn't subscribe to these gender ideals, featuring nary a rosy pixel in its layout. Lavigne explains, "If the goal is to quickly provide real, helpful information to our users in a positive way, we can't do that if we're hiding behind euphemisms or stereotypes about femininity and sex, in both content and design."
Trend Themes
1. Gender-neutral Product Design - Opportunity for companies to create products and services that do not adhere to gender stereotypes, promoting inclusivity and attracting a wider customer base.
2. Personalized Healthcare Apps - Potential for the development of apps that cater to individual needs and preferences, without assuming gender or other demographic factors.
3. Empowered User Experience - Creating user-centric apps that empower individuals by providing accurate and helpful information, free from gender biases.
Industry Implications
1. Technology - Innovative tech companies can lead the way in developing gender-neutral apps and products, challenging traditional norms.
2. Healthcare - Opportunity for healthcare organizations to embrace inclusive design principles and develop personalized healthcare apps for individuals of all gender identities.
3. Marketing and Advertising - Advertising agencies can disrupt the industry by promoting gender-neutral products and challenging stereotypical portrayals of femininity and masculinity.
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