The Lily Cup is an Eco-Friendly Alternative to Pads and Tampons
Vasiliki Marapas — October 24, 2014 — Lifestyle
References: kickstarter & refinery29
Swedish brand Intimina is introducing the Lily Cup, a reusable menstrual cup that's aiming to replace your pads and tampons.
Menstrual cups, such as the Diva Cup, haven't been super popular among women, but this could easily be due to a lack of information. The Lily Cup is an especially attractive option in this market because it can be worn for up to ten hours. The reusable cup is also super compact and portable, fitting into a discreet container the size of a lip balm.
Best of all, the Lily Cup, like other menstrual cups, is easy on the environment. One menstrual cup is the equivalent to over 1,000 tampons. Imagine all the time and money you'd save!
Menstrual cups, such as the Diva Cup, haven't been super popular among women, but this could easily be due to a lack of information. The Lily Cup is an especially attractive option in this market because it can be worn for up to ten hours. The reusable cup is also super compact and portable, fitting into a discreet container the size of a lip balm.
Best of all, the Lily Cup, like other menstrual cups, is easy on the environment. One menstrual cup is the equivalent to over 1,000 tampons. Imagine all the time and money you'd save!
Trend Themes
1. Reusable Menstrual Cups - The trend of reusable menstrual cups presents an opportunity for introducing innovative designs and marketing strategies to increase adoption.
2. Eco-friendly Feminine Hygiene - The growing trend of eco-friendly feminine hygiene products creates an opportunity for developing sustainable alternatives to traditional pads and tampons.
3. Convenience in Menstrual Care - The trend of compact and portable menstrual cups opens up possibilities for developing disruptive innovations that prioritize convenience and discretion.
Industry Implications
1. Feminine Hygiene - The feminine hygiene industry can explore new ways to incorporate reusable menstrual cups into their product offerings and create more sustainable options for consumers.
2. Eco-friendly Products - The eco-friendly products industry can tap into the market of reusable menstrual cups by developing innovative designs and materials that align with sustainability.
3. Personal Care Accessories - The personal care accessories industry can capitalize on the trend of compact and portable menstrual cups by creating innovative storage and carrying solutions for on-the-go users.
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