A Harley-Davidson Ride Broadcasted on Periscope Unveils New Machines
Laura McQuarrie — September 12, 2015 — Autos
References: youtube & motorcycle
In order to announce its 2016 lineup in a novel way, a global Harley-Davidson ride was staged on Periscope.
In cities like Portland, Sydney, Toronto and Barcelona, real motorcycle riders were captured on new Dark Custom and S Series models. As a brand that already has a huge following of men and women, audiences tuned in from all over the world to virtually feel like they were a part of the ride around the globe. In the event that someone couldn't tune into the 30-minute event on Periscope, the brand also uploaded the video to YouTube.
Whether it's unveiling a new product launch or capturing a candid behind-the-scenes moment, a livestreaming app like Periscope gives fans the chance to come along on an exclusive journey as the action unveils.
In cities like Portland, Sydney, Toronto and Barcelona, real motorcycle riders were captured on new Dark Custom and S Series models. As a brand that already has a huge following of men and women, audiences tuned in from all over the world to virtually feel like they were a part of the ride around the globe. In the event that someone couldn't tune into the 30-minute event on Periscope, the brand also uploaded the video to YouTube.
Whether it's unveiling a new product launch or capturing a candid behind-the-scenes moment, a livestreaming app like Periscope gives fans the chance to come along on an exclusive journey as the action unveils.
Trend Themes
1. Livestreamed Motorcycle Rides - Disruptive Innovation Opportunity: Motorcycle brands can use livestreaming platforms, like Periscope, to engage with a global audience and generate excitement for new product launches.
2. Virtual Inclusion in Brand Events - Disruptive Innovation Opportunity: Livestreaming apps provide the opportunity for brands to include fans from around the world in real-time brand events, creating a sense of community and fostering brand loyalty.
3. Enhanced Online Consumer Experience - Disruptive Innovation Opportunity: Livestreaming rides and events allow consumers to virtually participate in experiences, creating a more immersive and interactive online shopping experience.
Industry Implications
1. Motorcycle Industry - Disruptive Innovation Opportunity: Motorcycle brands can leverage livestreaming platforms to create global brand experiences and showcase new products to a wider audience.
2. Livestreaming Platform Industry - Disruptive Innovation Opportunity: Livestreaming platforms can focus on building features tailored to the motorcycle industry, catering to the specific needs of motorcycle brands and enthusiasts.
3. Online Retail Industry - Disruptive Innovation Opportunity: Online retailers can integrate livestreaming capabilities to offer a more interactive and engaging shopping experience for motorcycle enthusiasts.
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