Andrew Jarecki's KnowMe App was Inspired by a Murderous Docu-Series
Alyson Wyers — January 22, 2016 — Tech
References: knowme & fastcocreate
From the filmmaker behind the immensely popular HBO mini-series The Jinx, the KnowMe app is a new video storytelling app. The smartphone application was created by Emmy Award winner Andrew Jarecki. Inspired by accused murderer Robert Durst and his desperation to share his story, Jarecki created a mobile solution for others to share their stories.
Launching today, the KnowMe app is described as "the easiest way to make a video using all the media on your phone and the Internet." Users are enabled to create and edit more personal stories, and hopefully feel more understood. People can add photos and video together and easily add voiceover or music. Video stories can be up to 3 minutes long, which bridges the gap between the ephemeral Snapchat and longer form platforms like YouTube.
Launching today, the KnowMe app is described as "the easiest way to make a video using all the media on your phone and the Internet." Users are enabled to create and edit more personal stories, and hopefully feel more understood. People can add photos and video together and easily add voiceover or music. Video stories can be up to 3 minutes long, which bridges the gap between the ephemeral Snapchat and longer form platforms like YouTube.
Trend Themes
1. Video Storytelling - Opportunity for businesses to develop innovative video storytelling platforms that allow users to create and share personal narratives.
2. Mobile Apps - Mobile app developers can tap into the growing demand for user-friendly video editing apps that integrate various media formats.
3. Personal Communication - The rise of video storytelling apps presents an opportunity for businesses to facilitate more personal and emotionally engaging modes of communication.
Industry Implications
1. Entertainment - The entertainment industry can leverage video storytelling apps to create immersive and interactive experiences for audiences.
2. Social Media - Social media companies can enhance their platforms by integrating video storytelling features, furthering user engagement and monetization opportunities.
3. Marketing and Advertising - Marketers and advertisers can utilize video storytelling apps to craft more compelling and authentic brand narratives that resonate with consumers.
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