Facebook 'Discover' Finds Groups of Like-Minded People to Talk to
M — May 7, 2016 — Social Media
References: facebook & thenextweb
Facebook is introducing a new way its users can communicate with like-minded people with a social media chat platform called 'Discover.' The service diverges from Facebook's original messaging service by letting users seek out strangers to converse with based on similar likes and interests. Users can find other Facebook users that share a love for photography, travel, sports, books and more and connect on the topic to start a conversation.
The added feature uses the user's geotagged location as well as their interests marked in their profile to suggest 'Groups' with similar people to connect with. While this is an automated process, Facebook does allow for users to search for people through groups manually as well.
The added feature uses the user's geotagged location as well as their interests marked in their profile to suggest 'Groups' with similar people to connect with. While this is an automated process, Facebook does allow for users to search for people through groups manually as well.
Trend Themes
1. Social Media Chat Discovery - The trend of social media platforms introducing chat features that allow users to discover and connect with like-minded individuals, creating opportunities for targeted conversations and networking.
2. Suggested Group Connections - The trend of suggesting groups and communities to users based on their interests and location, providing opportunities for users to connect with like-minded individuals and engage in meaningful conversations.
3. Automated Interest-based Conversations - The trend of using automated algorithms to match users with similar interests and facilitate conversations, enabling users to easily find and connect with like-minded individuals.
Industry Implications
1. Social Media - The social media industry can take advantage of this trend by developing chat platforms that provide users with more personalized and targeted connections, creating new opportunities for engagement and user growth.
2. Networking - The networking industry can leverage this trend by creating platforms and tools that facilitate meaningful connections between professionals and individuals with shared interests, opening up opportunities for collaboration and knowledge exchange.
3. Market Research - The market research industry can benefit from this trend by using data-driven approaches to analyze user interests and behaviors on social media chat platforms, providing valuable insights for targeted marketing and product development strategies.
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