The Sherpa App Converts Instagram Accounts into Visual Travel Platforms
References: trysherpa & swiss-miss
The Sherpa mobile app utilizes the popularity of social media platform Instagram by transforming the photos people take of different locations into a curated travel guide. The guides are depicted through a visual medium, showcasing the locations from the perspective of a locale or tourist.
Instagram is an illustration-based platform with users creating curated content to showcase their daily lives. This often leads many users to post about their travels and adventures as a visual diary, making Sherpa's concept of turning the app into a travel guide an innovative one. The guides will showcase different locations through the lens of users catering to a wide audience with a database of photos that offer a variety of styles, themes and perspectives into each destination.
Instagram is an illustration-based platform with users creating curated content to showcase their daily lives. This often leads many users to post about their travels and adventures as a visual diary, making Sherpa's concept of turning the app into a travel guide an innovative one. The guides will showcase different locations through the lens of users catering to a wide audience with a database of photos that offer a variety of styles, themes and perspectives into each destination.
Trend Themes
1. Curated Travel Guides - Disruptive innovation opportunity: Creating curated travel guides based on user-generated content from social media platforms like Instagram.
2. Visual Medium Platforms - Disruptive innovation opportunity: Developing visual platforms that transform user-generated photos into curated guides for various industries.
3. User-generated Content Curation - Disruptive innovation opportunity: Curating user-generated content from social media platforms to create valuable and unique guides for different audiences.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Leveraging user-generated photos from social media to provide personalized travel recommendations and experiences.
2. Technology and Mobile Apps - Disruptive innovation opportunity: Developing mobile apps that curate user-generated content from social media platforms to offer unique and visual experiences for users.
3. Social Media and Content Marketing - Disruptive innovation opportunity: Integrating user-generated content from social media platforms into marketing strategies to engage and inspire target audiences.
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