Protein sources are adapted into fun shapes for experiential appeal
Implications - Adding an alluring twist to traditional protein products, brands and consumers are reformatting goods like pork into creative, unexpected food forms to pique the interest of consumers. Shaping protein items to reference pop culture characters and geometric patterns, consumers are seeking to not only create a more visually appealing source of consumption, but also reinvent conventional food products into items that provoke and stimulate the senses.
Workshop Question - In what ways could your brand adapt or reinvent your packaging or general aesthetics to add a sense of novelty to the experience?
Trend Themes
1. Experiential Food - Consumers seek to reinvent conventional food products into items that provoke and stimulate the senses.
2. Creative Food Shaping - Shaping protein items to reference pop culture characters and geometric patterns is a way to add an alluring twist to traditional protein products.
3. New Fast Food Experiences - Fast-food chains are experimenting with innovative ways to serve chicken tenders to drive up sales.
Industry Implications
1. Food and Beverage - Industries should look into creating unconventional food product offerings.
2. Entertainment - Industries can reference pop culture trends to create visually appealing products and experiences.
3. Fast Food - Fast food chains should experiment with new menu additions and new shapes for traditional fast food items.
