Fun-focused finance services and products alleviate anxiety
Implications - Banking and money management are topics that cause anxiety for many consumers, making it difficult for organizations in this industry to expand. To alleviate anxiety and, furthermore, emphasize the positive aspects of money management, many organizations have begun offering more lighthearted services and products that redirect the pressure consumers feel surrounding finance to translate to self-care and in some cases, self-gifting.
Workshop Question - What's a highly technical area of your industry that you could humanize?
Trend Themes
1. Fun-focused Finance Products - Organizations are offering more lighthearted services and products that redirect the pressure consumers feel surrounding finance to translate to self-care and in some cases, self-gifting.
2. Artistic Credit Card Branding - Creacarte contest entries revamp traditional credit card designs with bold visuals that are created using Dataveyes software.
3. Educational Finance Games for Kids - Parents are introducing their children to tech-focused web platforms, mobile apps and interactive games that are centered around money education.
Industry Implications
1. Personal Finance Management - The shift to fun-focused finance products presents a disruptive innovation opportunity for financial institutions to rebrand themselves to help alleviate anxiety associated with money management.
2. Graphic Design - Artistic credit card branding offers an opportunity for graphic designers to re-imagine traditional banking designs, bringing an artful edge to mundane financial products.
3. Edtech - Finance games for kids presents an opportunity for edtech companies to expand beyond traditional subjects, teaching financial responsibility to young children through engaging and interactive games.
4 Featured, 35 Examples:
148,813 Total Clicks
Date Range:
Aug 14 — Apr 16
Trending:
Average
Consumer Insight Topics:
