SoundCloud Pro Provides an Ad-Free Platform in the New Year
Meghan Young — November 28, 2014 — Pop Culture
References: blog.soundcloud & techhive
The SoundCloud Pro subscription service is set to launch in 2015. It vastly improves upon the existing services currently known as Premium Lite, Solo, Pro and Pro Plus. Not only does the new SoundCloud Pro hone the tools used for posting sounds as well as communication tools, it will make the experience completely ad free.
Dealing with commercials is something many music lovers are becoming accustomed to on such music streaming sites, yet SoundCloud Pro accurately addresses the fact that people are still very much annoyed by them. The SoundCloud Pro subscription service will launch as part of a licensing deal with Warner Music Group. By partnering with Warner, the music streaming site ensures that takedown requests or legal repercussions become a thing of the past.
Dealing with commercials is something many music lovers are becoming accustomed to on such music streaming sites, yet SoundCloud Pro accurately addresses the fact that people are still very much annoyed by them. The SoundCloud Pro subscription service will launch as part of a licensing deal with Warner Music Group. By partnering with Warner, the music streaming site ensures that takedown requests or legal repercussions become a thing of the past.
Trend Themes
1. Ad-free Music Streaming - An opportunity to disrupt the music streaming industry by providing an ad-free experience to users through a premium subscription model.
2. Improved Subscription Services - An opportunity for music streaming services to improve their subscription models and offer better tools for posting sounds and communication, resulting in better user experience.
3. Partnerships with Major Record Labels - An opportunity for music streaming sites to partner with major record labels to avoid takedown requests and legal repercussions while also offering exclusive content to their users.
Industry Implications
1. Music Streaming - There is an opportunity in the music streaming industry to offer premium subscription services that cater to different needs of users and provide a better overall user experience.
2. Record Labels - There is an opportunity for record labels to partner with music streaming sites and negotiate licensing deals to protect their content while also offering exclusive content to a wider audience.
3. Online Advertising - There is an opportunity to disrupt the online advertising industry by offering ad-free experiences through premium subscription models and convincing more users to opt for such services.
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