Dramatize is a Platform Like Netflix, but for Indian Content
Laura McQuarrie — May 21, 2015 — Pop Culture
References: crunchbase & dramatize
India is a country that's currently without any kind of video streaming service like Netflix or Hulu, so Dramatize was developed to take advantage of this untapped opportunity. Like many emerging Over the Top (OTT) services, this platform provides a convenient place for viewers to tap into their favorite TV shows online, without the need to go through a traditional TV provider.
Although much of the content would be appealing to Indian audiences, Dramatize anticipates an international demand since there is a void for this kind of content all in one place online. As such, subtitles are crowdsourced and offered in multiple languages, helping to make viewing and enjoying Indian media accessible to audiences in India and around the world.
Although much of the content would be appealing to Indian audiences, Dramatize anticipates an international demand since there is a void for this kind of content all in one place online. As such, subtitles are crowdsourced and offered in multiple languages, helping to make viewing and enjoying Indian media accessible to audiences in India and around the world.
Trend Themes
1. Indian OTT Streaming Services - Expanding streaming services to emerging markets like India can create vast opportunities for growth and digital disruption.
2. Crowdsourced Subtitles - Crowdsourcing subtitles can help niche content reach wider audiences and disrupt traditional language barriers.
3. Global Demand for International Content - Catering to the growing global demand for international content through streaming services can provide new revenue opportunities for media companies.
Industry Implications
1. Media and Entertainment - Digital streaming services provide the media industry with disruptive opportunities to reach new audiences and monetize on niche content.
2. Technology - The technology industry plays a crucial role in facilitating the development and delivery of streaming services, enabling digital disruption in the media industry.
3. Translation and Localization - Opportunities exist for translation and localization providers to assist in providing subtitles, enabling niche content to reach a global audience.
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