MediaPass Allows Web Publishers to Monetize Digital Content
Meghan Young — November 28, 2014 — Pop Culture
References: mediapass
MediaPass is an online subscription platform that allows web publishers to set up an easy and convenient way to monetize their digital content. Moving beyond the typical advertiser model many websites rely on for profits, MediaPass ensures that businesses are exhausting all income possibilities.
The three main assets that MediaPass focuses on are easy installation, full customization and revenue optimization. People will be most interested in the customization, which provides a way for web publishers to charge for some content while letting other articles, videos and more be consumed free of charge. This makes sure that MediaPass users don't alienate their loyal visitors who have previously had access to all digital content. Embracing subscription services has never been easier.
The three main assets that MediaPass focuses on are easy installation, full customization and revenue optimization. People will be most interested in the customization, which provides a way for web publishers to charge for some content while letting other articles, videos and more be consumed free of charge. This makes sure that MediaPass users don't alienate their loyal visitors who have previously had access to all digital content. Embracing subscription services has never been easier.
Trend Themes
1. Subscription Services - Online subscription platforms like MediaPass offer a disruptive innovation opportunity for web publishers to monetize their digital content beyond traditional advertising models.
2. Customization - The trend of customization in online subscription platforms allows publishers to charge for specific content while still offering free access to other articles and videos, leading to new revenue streams.
3. Revenue Optimization - MediaPass and similar platforms provide web publishers with tools and strategies to optimize their revenue streams by leveraging online subscriptions, paving the way for greater profitability.
Industry Implications
1. Digital Publishing - The digital publishing industry, including news outlets and online magazines, can benefit from the disruptive innovation of online subscription platforms to diversify their revenue sources beyond advertising.
2. Content Creation - The content creation industry can explore new monetization opportunities by utilizing online subscription platforms like MediaPass, allowing creators to charge for premium access to their valuable content.
3. Web Technology - In the web technology industry, there is a growing demand for easy-to-install and customizable subscription platforms like MediaPass, presenting a disruptive innovation opportunity for software developers and service providers.
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