This Subscription Service is Made Easier with a Text-to-Pay Option
Vasiliki Marapas — November 28, 2014 — Pop Culture
Mobile payment retailer Boku Inc. teamed up with IPC Media to offer users a magazine subscription service for publications such as InStyle and Marie Claire.
The subscription service is streamlined by using a text-to-pay system that makes debit and credit cards a thing of the past. Users simply text a keyword to a number, after which they must complete a web registration. The charge will either be included in the carrier bill, or be withdrawn from Boku's prepaid balance.
The innovative text-to-pay system is a solution that will help integrate magazines and subscription services into the digital realm, particularly mobile. It makes subscribing a quick and easy process, not to mention one that will appeal to younger, mobile-savvy customers.
The subscription service is streamlined by using a text-to-pay system that makes debit and credit cards a thing of the past. Users simply text a keyword to a number, after which they must complete a web registration. The charge will either be included in the carrier bill, or be withdrawn from Boku's prepaid balance.
The innovative text-to-pay system is a solution that will help integrate magazines and subscription services into the digital realm, particularly mobile. It makes subscribing a quick and easy process, not to mention one that will appeal to younger, mobile-savvy customers.
Trend Themes
1. Digital Magazine Subscriptions - The text-to-pay system streamlines the subscription process, making it quick and easy for customers to subscribe to digital magazines.
2. Mobile Payment Solutions - The integration of mobile payment options opens up new opportunities for innovative subscription services and seamless transactions.
3. Mobile Commerce - The text-to-pay system taps into the growing trend of mobile commerce, catering to the preferences of mobile-savvy customers.
Industry Implications
1. Publishing - The digital magazine subscription service disrupts the traditional publishing model, offering a more accessible and convenient way for customers to access magazines.
2. Fintech - The text-to-pay system revolutionizes the payment landscape, creating opportunities for fintech companies to develop innovative mobile payment solutions.
3. Telecommunications - The integration of magazine subscriptions into carrier bills offers telecommunications companies a chance to enhance their services and cater to customer preferences.
2.9
Score
Popularity
Activity
Freshness
