Corning's Viral YouTube Video on Innovative Glass Stars the MythBusters
Laura McQuarrie — January 7, 2015 — Marketing
References: TheGlassAge & wersm
Getting impatient YouTubers to sit through a 10-minute pre-roll ad on glassware seems like an impossible feat, but Corning's 'The Glass Age' series has become a viral YouTube video sensation. Both part one and two of the videos have garnered well over a million views on YouTube, providing insight into the science and history of the product, as well as what makes Corning's glassware in particular so durable and innovative.
In order to present the information in a dynamic, demonstrative way, Corning teamed up with Adam Savage and Jamie Hyneman, better known as the MythBusters. Just like tuning into the show, The Glass Age pushes Corning's products to do what is thought of as impossible with conventional glass, such as bending it and cutting it without having it shatter.
In order to present the information in a dynamic, demonstrative way, Corning teamed up with Adam Savage and Jamie Hyneman, better known as the MythBusters. Just like tuning into the show, The Glass Age pushes Corning's products to do what is thought of as impossible with conventional glass, such as bending it and cutting it without having it shatter.
Trend Themes
1. Viral Product Education Videos - Companies can leverage viral product education videos, like Corning's 'The Glass Age' series, to reach wider audiences and showcase innovative features of their products.
2. Collaborating with Influencers - Partnering with popular influencers and celebrities, like Corning's collaboration with MythBusters, can create engaging and educational content that highlights the strengths of a brand or product.
3. Demonstrative Marketing Tactics - Using demonstrative marketing tactics, such as showcasing impressive feats with the product, can create a memorable experience for consumers and communicate the innovative features of a product more effectively.
Industry Implications
1. Glassware - The glassware industry can utilize viral product education videos and demonstrative marketing tactics to showcase innovative features and durability of their products.
2. Science and Technology - Educational and informative influencer collaborations, like Corning's collaboration with MythBusters, can draw attention to the innovative features and advancements made in the science and technology industry.
3. Marketing and Advertising - Demonstrative marketing tactics can be employed by marketing and advertising industry professionals to create memorable consumer experiences and showcase innovative features of a product or service.
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