Spotify Canada Has Made a Series of Neighborhood-Themed Playlists
Rebecca Byers — May 7, 2015 — Marketing
References: play.spotify & marketingmag
Spotify Canada recently launched a series of city-specific playlists that celebrate the particular lifestyles associated with neighborhoods in Toronto, Montreal, Calgary and Vancouver. The campaign is the music streaming service's first since launching in Canada and has been launched in the same time as the brand's offer of three months of service for only 99-cents.
Working with influencers from each of the aforementioned cities, the new Spotify Canada playlists all feature playful references to the neighborhoods that inspired them, like 'Forever Yonge' and 'King of the City,' the latter of which referring to Toronto's 504 King streetcar route. Other playlists, like 'Wishing & Hoping,' are a nod to Calgary's notorious cab problem, or in the case of 'Stan the Man,' Vancouver's love of Stanley Park.
The clever campaign is a great way to establish the service in Canada by forging connections with users based on the preexisting relationship between them and their neighborhoods as an extension of themselves.
Working with influencers from each of the aforementioned cities, the new Spotify Canada playlists all feature playful references to the neighborhoods that inspired them, like 'Forever Yonge' and 'King of the City,' the latter of which referring to Toronto's 504 King streetcar route. Other playlists, like 'Wishing & Hoping,' are a nod to Calgary's notorious cab problem, or in the case of 'Stan the Man,' Vancouver's love of Stanley Park.
The clever campaign is a great way to establish the service in Canada by forging connections with users based on the preexisting relationship between them and their neighborhoods as an extension of themselves.
Trend Themes
1. City-specific Playlists - Creating neighborhood-themed playlists allows for personalization and connection with users based on their geographical location.
2. Influencer Partnerships - Collaborating with influencers from specific cities can help build a strong local presence and resonate with target audiences.
3. Creative Brand Campaigns - Launching innovative and playful campaigns can help establish a brand's presence in a new market and forge meaningful connections with users.
Industry Implications
1. Music Streaming Services - Customized playlists based on specific locations can enhance user experience and engagement with music streaming services.
2. Advertising and Marketing - Influencer partnerships and creative brand campaigns can be effective strategies to promote products and services in targeted markets.
3. Location-based Marketing - Creating city-specific playlists allows for personalized marketing efforts that resonate with local audiences and establish a strong presence in specific locations.
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