Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life.
Trend Themes
1. Socially Responsible Gifting - Consumers are looking for gifts that contribute to social good and causes, shaping a more conscious approach to holiday gifting.
2. Artisanal and Fair Trade Products - Shopping for artisanal and fair trade goods can help economically disadvantaged artists and artisans in emerging economies and post-conflict areas.
3. Promoting Equality and Diversity in Kids' Products - Kids' products that promote diversity and embrace differences are gaining popularity and can contribute to promoting a culture of inclusivity.
Industry Implications
1. Retail Industry - Retailers can capitalize on socially responsible consumer trends by offering eco-friendly, fair trade, and socially responsible products.
2. Artisanal Industry - Artisans in post-conflict areas and emerging economies can benefit from fair trade programs and initiatives that aim to empower them economically.
3. Children's Products Industry - Manufacturers and retailers of children's products can cater to a growing market that values diversity, inclusivity, and teaching social values.
6 Featured, 54 Examples:
550,022 Total Clicks
Date Range:
May 14 — Oct 15
Trending:
Warm
Consumer Insight Topics:
