The Twitter Video Feature Will Be More Like YouTube Than Vine
Meghan Young — January 5, 2015 — Social Media
A Twitter video player has been in the works for some time now and more details have finally been released about this highly anticipated feature. More similar to YouTube than Vine, it will allow users to upload ten minutes of footage in the MP4 or MOV format. What makes the Twitter video player stand out all the more is the fact that there is no cap to the size of the footage. The company released a statement saying they are "encouraging partners to use the highest resolution source video."
Although it looks like the Twitter video player is being aimed at businesses and brands over the everyday user, it does signal a specific future for the social networking platform, one that excludes YouTube.
Although it looks like the Twitter video player is being aimed at businesses and brands over the everyday user, it does signal a specific future for the social networking platform, one that excludes YouTube.
Trend Themes
1. Twitter Video Player - The introduction of a Twitter video player opens up opportunities for businesses to create and share high-quality video content on the platform.
2. Long-form Video Content - The ability to upload ten minutes of footage on Twitter's video player creates disruptive innovation opportunities for industries such as entertainment, education, and advertising.
3. High Resolution Video - The absence of a cap on the size of footage on Twitter's video player allows industries to showcase their products and services in stunning detail.
Industry Implications
1. Entertainment - The introduction of a Twitter video player creates opportunities for entertainment companies to release longer promotional trailers and behind-the-scenes content.
2. Education - The Twitter video player's support for longer videos opens up possibilities for educational institutions to provide in-depth instructional content and lectures.
3. Advertising - The ability to upload high-resolution videos on Twitter's video player allows advertisers to create visually compelling and engaging advertisements.
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