Vessel Video Provides Incentives for Its Content Creators
Laura McQuarrie — January 22, 2015 — Tech
The Vessel video platform launched by Hulu's Former CEO Jason Kilar is a new YouTube competitor that offers more curated content and better perks for content creators.
In terms of what a content creator can expect to earn, Vessel promises 60% of the site's subscription revenue and 70% of the ad revenue, in addition to an incentive for video creators to lure their audiences from one platform to another, with $7 per referral for conversions to paid subscribers—as a viewer, it's $2.99 a month to subscribe and the service can be accessed online as well as though mobile apps.
Kilar describes that: "We want to help content producers create valuable businesses built for Internet audiences. By giving them the economic means to do that, we believe we’ll see an improvement in the quality of media enabled through better equipment, writing and production."
In terms of what a content creator can expect to earn, Vessel promises 60% of the site's subscription revenue and 70% of the ad revenue, in addition to an incentive for video creators to lure their audiences from one platform to another, with $7 per referral for conversions to paid subscribers—as a viewer, it's $2.99 a month to subscribe and the service can be accessed online as well as though mobile apps.
Kilar describes that: "We want to help content producers create valuable businesses built for Internet audiences. By giving them the economic means to do that, we believe we’ll see an improvement in the quality of media enabled through better equipment, writing and production."
Trend Themes
1. Curated Content - Vessel's curated content model disrupts the traditional video streaming industry by offering a platform that focuses on handpicked, high-quality content.
2. Incentivized Content Creation - Vessel's incentives for content creators, such as a percentage of subscription and ad revenue, disrupts the current content creation model by motivating creators to produce higher quality content.
3. Audience Migration - Vessel's referral program that offers monetary incentives for content creators to lure their audiences from other platforms disrupts the existing video streaming landscape by incentivizing users to switch platforms.
Industry Implications
1. Video Streaming - The video streaming industry can leverage Vessel's curated content model to compete with other platforms and attract viewers with a unique content selection.
2. Content Creation - Vessel's incentives for content creators present a disruptive innovation opportunity within the content creation industry, encouraging creators to improve their skills and produce higher quality videos.
3. Online Advertising - The online advertising industry can benefit from Vessel's model of sharing ad revenue with content creators, offering new opportunities for advertisers to reach targeted audiences on the platform.
2.5
Score
Popularity
Activity
Freshness
