This Big Mac Commercial Shows What People Miss When They're Distracted
Alyson Wyers — July 23, 2014 — Marketing
References: youtu.be & adsoftheworld
In this Big Mac commercial, McDonald's UK puts random passerby up to the Big Mac Mind Test. Conceived and created by London ad agency Razorfish, the fast food advertisement demonstrates the things people can miss when distracted by the chain's iconic burger.
The Big Mac commercial follows what happens when a couple asks random people walking by to take their picture. In the middle of the ask a giant Big Mac poster goes by, allowing the couple to swap places with a different couple who proceed to have their picture taken. The male speaks the entire time, as if it really were the same couple. The two different sets of people are dressed completely differently and look entirely different as well.
The Big Mac commercial follows what happens when a couple asks random people walking by to take their picture. In the middle of the ask a giant Big Mac poster goes by, allowing the couple to swap places with a different couple who proceed to have their picture taken. The male speaks the entire time, as if it really were the same couple. The two different sets of people are dressed completely differently and look entirely different as well.
Trend Themes
1. Interactive Advertising - Opportunity to engage consumers through innovative and interactive ad campaigns like the Big Mac Mind Test.
2. Experiential Marketing - Creating memorable brand experiences that capture consumers' attention and leave a lasting impression, as demonstrated by the Big Mac commercial.
3. Visual Storytelling - Using visual narratives in advertisements to convey brand messages and engage the audience, exemplified by the Big Mac commercial's clever storytelling technique.
Industry Implications
1. Fast Food - Opportunity to enhance brand awareness and customer engagement through unique and attention-grabbing advertisements like the Big Mac commercial.
2. Advertising - The Big Mac commercial showcases the potential of creative and disruptive approaches to advertising that captivate audiences and generate buzz.
3. Marketing - Opportunity to leverage experiential marketing strategies and visual storytelling techniques to create impactful brand campaigns, as illustrated by the Big Mac commercial.
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